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About Virtual Market

What is Virtual Market? It's the largest market festival virtual reality has to offer, where users can buy and sell 3D items/avatars, as well as real-world products like food, clothing, and PCs. Since 2018, the event sees over a million visitors from around the world and even holds multiple Guinness World Records™ as the pioneer of metaverse events. Aside of markets, visitors may engage in "experiences" exclusive in metaverse, such as riding attractions in venues, virtual receptions, music lives, and more! Visitors can also can verbally communicate in realtime, enhancing the fun and atmosphere as if touring along a whole new city!

  • A festival in the virtual space by the hands of VR creators

    The festival will showcase a variety of items such as avatars and 3D items tailored for the VR space.

  • Easy Access available 24/7 from all over the world

    VR headset is not necessary. You can access the virtual venues from anywhere with your PC. By using VR headsets, or simply a gaming PC, the virutal venues can be accessed 24/7 from anywhere during the event. Some of the specialized venues may also be accessed by clicking on the URL on smartphones and tablets!

  • Exhibiting corporations from various industries

    Various corporations from transportation, telecommunication, gaming, apparel, and other industries are exhibiting in event, including exhibits from government/municipality and non-profit organizations. The event has cultivated a new opportunity for PR and commerce marketing.

The Mission of Virtual Market

The Virtual Market aims to “develop and enrich the virtual space” by holding its virtual event. It will continue to be an “opportunity” to increase people’s standard of living by creating an economic sphere in virtual space.

Virtual Market has the Idea and the Function.

The idea of the Virtual Market is “to enrich the VR world and enable people to live virtually.”

By holding a Virtual Market, many 3D models will expand into the virtual world, many people will visit the virtual space, and an economic sphere will be built along with them.

By creating an economy in virtual space that is so massive that it rivals the physical world, virtual space becomes Another Reality.

People would be able to live freely in one physical reality and a myriad of virtual reality, in places, appearances, and jobs of their choice.

The role of the Virtual Market is “opportunity”.

By holding a Virtual Market, creators will be able to work under a “deadline”. This improves their motivation to create their own work and provides an opportunity to present their works.

Virtual Market visitors will have the opportunity to see their favorite works and meet creators not previously recognized.

For corporations, exhibiting in Virtual Market with a visitor base of a million in the uncharted territory of the virtual world provides an opportunity to experiment with what value they can provide in the next generation of the Internet.

Each time the Virtual Market is held, one of the world’s largest market festivals, more and more people come into contact with the virtual world. We hope that one day, everyone can move between the virtual and the real space as a matter of course.

Virtual Market 2024 Summer

History of Virtual Markets

Virtual Market 2023 Winter:CONNECT

Event Period: December 2 - 17, 2023 (16 days)Exhibitor Circles: around 900 groupsCorporate / IP Exhibitors:Approx. 85 groups

Virtual Market 2023 Summer:CONNECT

Event Period: July 15 ~ July 30, 2023 (16 days)Exhibitor Circles: 700 groupsCorporate / IP Exhibitors:Approx. 75 groups

Virtual Market 2022 Winter:Next Journey

We have been in an era where the internet enables us to connect with each other and access almost anything.
A mere swipe of a finger allows us to dive into the sea of information on a tiny screen.

But now, we are in the era of Metaverse, a spatial web.
A blink of an eye won't just grant us the passage to information, but a journey through space.

“Just went to Europe yesterday.”
“Maybe today I'll try America.”

It may seem surreal.
It may seem like something from a fantasy novel.
Not anymore.This is exactly what we're starting to hear.

Let us jump into this new era.

Next Journey, Vket.

Event Period: December 3 ~ December 18, 2022 (16 days)Exhibitor Circles: 540 groupsCorporate / IP Exhibitors:Approx. 70 groups

Parareal New York
Parareal Osaka
Virtual Market Classic”
VketPlaza - Cyber Mode -
Casca-Acqua Falls
Kowloon Empire Ichiban Boulevard
Granvale Academy of Sorcerers
Poppin' Jump
Poppin' Jump

Virtual Market2022 Summer:(0,0,0) Point of Origin

Whether it's virtual worlds, 3D modeling, or even journeys of life.
All things start from (0,0,0): The Point of Origin.
Why don't we retrace our steps in these drastically changing times and remember the beginner's spirits we started off with?

Virtual Market's Point of Origin is August 26th of 2018.
Our (0,0,0) was the passion to create opportunities for new encounters,
one between people and creativity, in both virtual and real worlds.

The expectation for this side of the world, or “The Metaverse” is growing more than ever before.
And we return to our roots once again to continue this wish of contributing growth to the virtual world,
beginning Virtual Market's journey anew.

For you, what was your Point of Origin?

What have you discovered in your journey so far?

Today is always the best day to mark a fresh start in your journey.

Welcome to the Point of Origin.

Now, let's take this first step once again, together.

Event Period: August 13 ~ August 28, 2022 (16 days)Exhibitor Circles: 540 groupsCorporate / IP Exhibitors:Approx. 60 groups

Parareal New York
Parareal Osaka
Virtual Market Classic”
VketPlaza - Cyber Mode -
Casca-Acqua Falls
Kowloon Empire Ichiban Boulevard
Granvale Academy of Sorcerers
Poppin' Jump

Virtual Market2021:Metaverse City

Event Period: December 4 ~ December 19, 2021 (16 days)Exhibitor Circles: 600 groupsCorporate / IP Exhibitors:Approx. 80 groups

Parareal City
Winter Claus Mall
Vket Academy “Electro-charged School Festival!”
Almerea: The Town of New Beginnings
Petalchime Capital Aulschnelule
Valhalla of Iron Ravens
Snowman's Toy Factory
Edo Citadel Redux
Poppin' Jump

Virtual Market 6:World Festi-VR

This Summer, 2021!
Virtual Market 6 is making a splash!

The theme is “World Festi-VR.”

A place home to every festival imaginable.
The stage is set. Witness: “Earth, Intertwined”

The festivals in this virtual world are sure to make your summer unforgettable.

Event Period: August 14 ~ August 28, 2021 (15 days)Exhibitor Circles: 465 groupsCorporate / IP Exhibitors:Approx. 60 groups

World Festi-VR Core
Japan Festi-VR En-Nichi
Souks of Sunlight Carayol
The Port City of Pearl Laguna
Everlasting Nightlife Quarter Kuja Market
VketMall Proto

Virtual Market 5:WorldBeyond

In a virtual world, we can meet face to face with people from anywhere and visit any place in an instant.

The virtual world is a world of the essence as if it has no concept of distance.The place I’ve never been. people I’ve never met.There are always new encounters right next to us. All we need is a chance to take a step forward.

Virtual Market 5 will be held on a global stage.Now, let’s go to the other side.

Event Period: December 19, 2020 ~ January 10, 2021 (23 days)Exhibitor Circles: 1,200 groupsCorporate / IP Exhibitors:Approx. 70 groups


Virtual Market 4:Parareal World (parallel + real)

With the advancements in VR/AR along with IoT and 5G network connections, the world we live in will become more “Online” than ever before.A society where the physical world and the virtual world co-exists parallelly and people hopping from world to world. Such “Parareal World” might not be too far away.

The world of Virtual Market 4 you see through your VR headset, will be a “Parareal” one, where things might be a little different from what you know.Let us begin our journey to the future, starting from the capital of Japan, Tokyo, or how it’s represented in the virtual world in our “Parareal Tokyo.”

Event Period: April 29 ~ May 10, 2020 (12 days)Exhibitor Circles: 1,100 groupsCorporate / IP Exhibitors:Approx. 40 groups


Virtual Market 3:ANOTHER REALITY

“Hey, I’ve heard there’re folks living inside Virtual Reality”

Going by names we weren’t born with, with 3D models as our flesh. Meeting people, playing, working, or even sleeping inside cyberspace.

When you hear that, you might think we’re talking about a science fiction novel or a movie.But actually, it’s something that’s happening “for real.”
Those people are already among us, and I too, am one of the “Citizens of Virtual Reality.”
In the near future, people will spend their day inside the virtual world with their own names, body, and connections to society. VR will go beyond the realm of “tech gizmos” and “game devices,” and it will become our means to access an “Another reality.”

Event Period: September 21 ~ September 28, 2019 (8 days)Exhibitor Circles: 600 groupsCorporate / IP Exhibitors:Approx. 30 groups


Virtual Market 2:Login to the Future!

I still remember the first time I’ve put on my VR headset, and feeling the heartbeat in another body of mine, along with everyone living in the virtual world.

The future where we do what we love, in a place where we want to be, with a body we want to dress in, the future where we “Live the Virtual Life,” is right around the corner.

Here’s hoping what you experience in Virtual Market is a wonderful one, one which each of us will feel the “Future” we imagine in our hearts.

Event Period: March 8 ~ March 10, 2019 (3 days)Exhibitor Circles: 400 groupsCorporate / IP Exhibitors:Approx. 20 groups


Virtual Market

Event Period: August 26, 2018RExhibitor Circles: Approx. 80 groupsCorporate Exhibitors:2 groups